Case studyEnvironment12 frames
NFU Scotland
Farming Photography for NFU Scotland.
The Brief
NFU Scotland, as part of a major marketing project with Reddishpink Media, needed striking, edgy shots of hardworking farmers for their “Scotland’s Champions” campaign. These powerful images were destined for websites, brochures, and a high-impact advertising campaign across both digital and traditional media.
The Outcome
The Outcome: Embarking on a 2,000-mile journey across Scotland, we captured the rugged reality of farming life. Using Profoto B1 lights with softbox modifiers, we crafted moody, dramatic images by reducing ambient light. The result? A stunning collection that vividly portrays the grit and determination of Scottish farmers.
The Result
NFU Scotland was thrilled with the outcome. The cohesive set of images not only met but exceeded expectations, driving record engagement for this esteemed 100-year-old organisation.
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