Case studyConstruction12 frames
Cappers
Construction photography for West Lothian based Cappers Construction.
The Brief
“Plant Equipment Photography needed! We want edgy, standout shots showcasing our plant equipment range available for hire. Capture our service bays and facilities with a rugged, industrial vibe that reflects the construction industry. We’re tired of the generic manufacturer photos everyone else uses. We want to be unique, to stand out from our competitors.”
The Outcome
Big equipment demands big lighting and a meticulous focus on health and safety. For this project, we transformed each piece of plant equipment into a ‘model’. Reddishpink used four Profoto B1X lights with broad modifiers as the main lights, complemented by smaller gridded Profoto B2s to highlight the finer details. Reddishpink then processed all images, creating an extensive online library. Our sister company, Reddishpink Media, utilised these photos to design a new website and print brochure for Cappers.
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